Bunch of red roses on a wooden table with gift tag reading "With love xxx"

Love - absolutely

So admit it, did you watch 'Love, actually' for the umpteenth time over the holidays?

I didn't intend to - but I did! I also watched an interesting interview with the director of the film, Richard Curtis, and some of the cast members. They were all reflecting on the ongoing popularity of the film, 20 years on. What is it about this film that captures us so, and keeps us watching?

Well - it's love, actually! No matter how bad things are in the world, that priceless commodity is what most of us are seeking - and which gives us joy and purpose in life. 

Love - the pleasure and the pain

It's a powerful emotion that has the ability to bring people together and inspire them to be the best versions of themselves. It can be a source of happiness and ecstasy, but - as the film shows all too well - it can also be a source of pain and heartbreak. No matter what form it takes, love has captured the attention and fascination of people - from painters to poets to song-writers - for centuries.

On Valentine's Day, we celebrate love in all of its many forms. Whether we're in a romantic relationship, a close friendship, or simply feeling the love from our family and community, this day offers time to reflect on the people and things we hold dear.

Shells arranged in a heart shape on a beach

Love - whatever that is

But what is love, exactly? How do we define it, and how do we know when we are experiencing it? These are complex questions that have been debated by philosophers, theologians, and scientists for centuries. Prince Charles, speaking to the media about his engagement to Lady Diana Spencer, appeared discomforted when asked about love. Of course he was in love, he answered - "whatever that is." Not the most romantic of answers perhaps, but many people sympathized with it.

A basic human need

One theory defines love as a basic human need, similar to the need for food and shelter. According to this perspective, love is a fundamental part of what it means to be human, and we are wired to seek it out in order to survive and thrive.

A social necessity

Another theory suggests that love is a social construct, something that is shaped by the culture and society in which we live. According to this perspective, the way we experience and express love is influenced by the expectations and norms of our community.

Regardless of how we define it, there is no denying that love is a powerful force that can have a significant impact on our lives - both positive and negative.

Valentine's Day is mostly associated with romantic love, those powerful feelings of attraction and passion for another person. In recent years, however, it has started to expand and celebrate other forms of love. For this reason, our Valentine's Day pop-up collection does not just include gifts for romantic partners, but for other people we love, such as close family members.

Family love

The love between parents and children, siblings and extended family members is often referred to as familial love. Often unconditional and enduring, it's a fundamental part of what it means to be part of a family. 

Friendship love

Friendship love is also important and is characterized by mutual respect, trust, and support. Friendships can be some of the most enduring and rewarding relationships in our lives, and they can provide us with a sense of belonging and security that are essential for our well-being.


Self-love is perhaps the most important type of love of all, yet for many of us, it can be the most difficult. Many of us have been brought up to think that it's wrong to love ourselves, as this may be seen as vanity or conceit. But when we love ourselves, we're better prepared for loving others. We're able to nurture our own needs and take care of ourselves in a way that is healthy and positive. 

So on this Valentine's Day, take a moment to reflect on the love in your life. It may be your love for your partner, family, friends - or for yourself. Or all of these! Cherish the love in your life, and may it inspire you to be the best person you can be.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.